APP User Experience Design

With the continuous growth and popularization of the Internet field, information technology products have been recognized by people and are constantly promoting social development. Mobile APP is an emerging product of the era, and APP belongs to a "self-service" space. Users can use their own preferences and understanding to obtain and choose the products and content you need. An officially launched APP product program, if there is no beautiful UI design, and it does not consider the user experience to develop convenient operation functions, the birth of this product will also lose the meaning of mobile products, and it will eventually be in the link of user selection This reflects the necessity and importance of user experience design in the establishment of APP. Therefore, during the development process of software design, the needs of users should be taken as an important development basis, and the first development goal from the perspective of users can be to satisfy users' needs in order to retain users. The emphasis on user experience is not only conducive to the maintenance and quality development of software design and development, but also allows programmers to have a clearer design idea for software development, thereby ensuring that software design and development have a good development prospect.

1. The user experience stage in software design and development

The rapid development of the Internet has directly affected various marketing changes in the market, and operators of mobile products have begun to pay attention to the importance of user experience. American cognitive psychologist Donald Norman believes that user experience (User-Experience) is a purely subjective psychological feeling established in the process of using a product (service) by the user in the user experience problem of human-computer interaction. In the software development process, user experience refers to the user experience process when using the product, including the real feedback of the user's satisfaction data from the aspects of APP beauty, entertainment, convenience, reliability, risk, and function realization.

Due to the cyclical nature of product design and development, different stages will have an impact on user experience. Therefore, users have different experiences in the software design and development preparation period, interaction period, and feedback period. According to the development trend and a large amount of data survey, the user experience shows a gradual upward trend in the preparation period and the early stage of the interaction stage, while in the later stage of the interaction stage and the feedback stage, the user experience first declines.

2. The five cores of APP user experience

User experience design is a part of Internet product design, and it is a very critical part. The entire design process of user experience is to make users feel dependent and emotional in the experience of product launch, and to like this product. However, the current Internet-related companies often only focus on performance and cool effects, and the product design is too rough, ignoring the important part of Internet product design-user experience design. The APP user experience directly affects the later launch and future development of the product. The following analyzes the main part of the APP user experience from the five core aspects of strategy, scope, structure, framework, and performance.

(1) Presentation layer. The presentation layer is the visual performance judgment when the user directly sees the product page, whether the matching of naming, graphics and text is reasonable, and whether it has visual impact and appeal. For mobile product design, each page of the APP is basically composed of pictures and texts. Some pictures and texts can be clicked to jump and have the function of interactive links. Some pictures and texts are not clickable, but are only used for marketing display or to increase the beauty of the page . The arrangement and layout of each information element in the APP is to better the visual aesthetics and fluency of the product, and at the same time to meet the functional requirements of the product, so each design will have an important impact on the product experience.

(2) Frame layer. The framework layer of mobile products is essentially to guide the UI design of APP, that is, interface design, navigation design and information module design, including various buttons, controls, photos, text areas, etc. The framework layer is used to optimize the design layout. The optimal layout and design of the product functions in the best way that is easy for users to understand, in order to achieve the maximum effect and efficiency of each element. This is the problem that the framework layer needs to solve and think about.

(3) Structural layer. Compared with the frame layer, the structure layer is only the expression of the structure, and the structure layer transforms the abstract design concept of the frame into the specific process of the user-perceivable information layer. For example, the framework layer determines the position of each function in the navigation design, and the structure layer is to design the jump effect of how users can reach this function. The frame layer determines the arrangement of various functions of the navigation bar, allowing users to browse each module of the page. It is the interactive design of APP products and the construction of information architecture, which directly affects the experience process of end users.

(4) Range layer. The structure layer determines the most suitable way to build APP's various features and functional pages, and the functions and performance of these pages constitute the scope layer of the product. For example, what functions are needed for a certain page of the product, and how to meet the various needs and expectations of users, this is a problem to be solved by the scope layer.

(5) Strategic layer. The strategic layer refers to product goals and user needs. At the beginning of the design of each product, there must first be a clear goal strategy, that is, what specific functions do you want to develop a product, only when the goal is clear, the subsequent design and development will gradually develop around this goal and needs.

3. Determine the direction of user experience optimization

Excellent experience design can always win unanimous praise and favor from users, and the self-value of the product will also be brought into play and improved. I researched the early APP design at home and abroad, mainly reflected in the imperfect product functions, lack of attention to user needs, confusion in the product interaction layer, and overly cumbersome interface design. use. Therefore, in the first phase of the development of each APP product, it should focus on users, and focus on research and optimization from the perspective of user needs and experience.

(1) Find out the APP strategic goals and humanized needs. As a user, the fundamental purpose of choosing a product is to use this product to solve some of your own problems, or to get something you want through the product. The ultimate goal of software is to solve users' problems, which is also the main core issue of the strategic layer of mobile development. Based on the above description and analysis of the five core parts of product experience design, it can be concluded that in the early stage of developing mobile products, it is necessary to determine the goals of the product and the users of the product. Once the user group is located, it is necessary to conduct data research and demand analysis on the group to understand the user's functional requirements and expectations for the product, form strategic goals and humanized demand documents, and provide users with the best service.

(2) Establish target interaction design and focus on product operation efficiency. Establishing interaction design is a crucial step for successfully developing a mobile product. Interaction design with clear product goals can help and guide users to achieve their goals and wishes more conveniently and improve product efficiency. Excellent interaction design is firstly reflected in the concise and clear interface. Jumps and unnecessary redundant behaviors should be reduced as much as possible to make the user's operation steps simple and clear; secondly, pay attention to the structural design specifications of the interface to ensure the consistency of product design. Every page and function in balance and harmony. The length of a software life cycle has a lot to do with the applicability and operating efficiency of the product. If the interaction design of the product meets the standard, but the function of the product cannot meet the demand, it will also reduce the user's good experience. Therefore, in the process of target design, we must pay attention to the optimization of algorithms and codes, ensure the interactive design and improve the operating efficiency of the software itself, so that users can complete the expected requirements in the shortest time, and make temporary users become long-term users of the product.

(3) Service-oriented planning function, focusing on interface design and structural framework. In the planning process of product functions, designers should not only focus on the improvement of product functions and excessively add unnecessary functional modules, which will lead to an instant decline in user satisfaction with the product experience. Therefore, while collecting user needs to meet user expectations, focus on planning the core functions of the APP. After researching and analyzing the existing successful similar APP functions and artistic designs, absorbing the advantages of its interface design and summarizing the lack of functions, the This is corrected and perfected, and the structural framework is extracted to form a complete user-service-oriented visual design diagram.

Summarize

With the development and precipitation of the world's Internet economy, people's demand for mobile products and selection requirements will only increase, and the difference in product experience determines the user's choice. For a successful mobile product, from the initial functional requirements to psychological expectations, the user experience module has become a new standard for measuring the value of mobile APPs. Only when the initial stage of software development is service-oriented and focuses on the five core aspects of user experience design , in order to ensure that the market share of mobile products remains invincible.

The above is the user experience design optimization strategy for mobile programming APP development introduced by Shenzhen Zuchuang Microelectronics Co., Ltd. If you have software and hardware function development needs for smart electronic products, you can rest assured to entrust them to us. We have rich experience in customized development of electronic products, and can evaluate the development cycle and IC price as soon as possible, and can also calculate PCBA quotations. We are a number of chip agents at home and abroad, including MCU, voice IC, Bluetooth IC and modules, wifi modules. We have hardware design and software development capabilities. Covering circuit design, PCB design, single-chip microcomputer development, software custom development, APP custom development, WeChat official account development, voice recognition technology, Bluetooth wifi development, etc. It can also undertake the research and development of smart electronic products, the design of household appliances, the development of beauty equipment, the development of Internet of Things applications, the design of smart home solutions, the development of TWS solutions, the development of Bluetooth audio, the development of children's toys, and the development of electronic education products.