The student smart pen market has a bright future

Application field of intelligent learning pen

Many learning scenarios can actually be changed with the help of educational intelligent hardware. With the most complete layout in language learning education, the smart scanning dictionary pen aims at "scanning", "translation" and "reading", and has become a good helper for language learning. The point reading pen is the main component of the educational smart pen. The iteration of digital content drives the iteration of intelligent products, and the growth is relatively stable; the rapid development of the scanning pen in the past three years, and the richer application scenarios give the scanning pen a higher industry ceiling. In the future, The market size is expected to exceed that of point reading pens.

Educational smart pens are a type of pen-shaped hardware terminal products specially developed for learners, mainly including reading pens, scanning pens and writing pens. The three types of smart pens have different applicable groups, usage scenarios and business models.

1) The reading pen is mainly suitable for preschool children and primary school students who have a small amount of Chinese and English vocabulary and are still in the stage of developing their sense of language. When the user clicks on a specific position in the matching paper books, the reading pen will make a sound simultaneously.

2) The scanning pen is mainly suitable for users in the middle and high grades of elementary school and above. Because it is mostly used for English learning, the scanning pen is also positioned as a dictionary (translation) pen. From this perspective, the majority of English learners can become the best choice for the scanning pen. For people.

3) The writing pen is a special signature pen, which mainly relies on dot matrix technology to realize note tracking and paper screen synchronization. It is mostly used in smart classroom scenes in public schools. Consumer-grade dot matrix pens are mostly used for note organization, business occasions and learning. Scenes can be covered.

Products such as video image recognition, intelligent voice, and intelligent translation are hot areas in the future. Promote the application of high-precision intelligent translation systems, and use machine learning technology to improve accuracy and practicality around typical scenarios such as multilingual translation and simultaneous interpretation. By 2020, significant breakthroughs will be made in multilingual intelligent mutual translation. The translation accuracy rate of products in Chinese-to-English and English-to-Chinese scenarios will exceed 85%, and the accuracy rate of intelligent mutual translation between minority languages and Chinese will be significantly improved.

"Educational Intelligent Hardware" Industry Analysis

After the promulgation of the "double reduction" policy, the entire extracurricular education and training industry has ushered in unprecedented shocks. What to do next is a must-answer question for many online education companies. In fact, the direction of policy guidance is very clear-the release of the "double reduction" policy and the introduction of the "new education infrastructure" policy mean that the education digital reform that reduces burdens and increases efficiency is in full swing. The popularity of the educational smart hardware track has also risen sharply.

Yuanfudao, Zuoyuebang, etc. have launched hardware products one after another. Huawei announced that it will enter the smart classroom industry, and Lenovo will develop a smart education interactive large screen. After ByteDance launched smart desk lamps, Tencent and Ali followed suit. Various signs show that in the new round of educational reform, educational intelligent hardware is becoming a new outlet.

In this context, the value of the technological and tool attributes of educational intelligent hardware has been highlighted, becoming the focus of enterprises in the post-double reduction era, and it is also a sharp tool to empower home and school learning, and education will return to home and school education An important complement and connection hub. According to the forecast of relevant research institutions, the market size of educational intelligent hardware is expected to be close to 100 billion yuan in 2024. With the advancement of technology and the accelerated layout of major companies, more new categories are expected to be born.

In 2016, the Ministry of Industry and Information Technology issued the "Intelligent Hardware Industry Innovation and Development Special Action (2016-2018)", proposing to deeply explore the application needs of intelligent hardware in education and other fields, strengthen the improvement of intelligence in education and other fields, and lay a policy for the development of educational intelligent hardware keynote. In 2018, the Ministry of Education released the "Education Informatization 2.0 Action Plan", proposing to build a "personalized" education system and a "ubiquitous" learning environment, promote the ecological reconstruction of education supported by new technologies, and provide intelligent hardware for education. The direction of development is clear. The prerequisite for personalized teaching is to obtain enough user data. On this basis, through software and algorithms, an in-depth analysis of the user's learning situation and a personalized design of the learning path can be realized. As an important data collection terminal, educational intelligent hardware has become an indispensable part of the educational data collection process. At the same time, wearable and portable educational intelligent hardware also has the ability to travel through scenes, thereby realizing the all-round collection of user data. A variety of educational hardware exerts a linkage effect, covering more learning scenarios, and creating an integrated educational ecology by building a ubiquitous learning environment.

With the gradual clarification of national policy requirements for individualized and ubiquitous education, the requirements for the synergy of educational software and hardware and the construction of educational ecology have also been further improved. From the perspective of the underlying technical environment, with the rapid development of technologies such as 5G and Wi-Fi 6, the bandwidth and speed of data transmission will be further greatly improved, thereby ensuring the smoothness of upper-level applications such as education; from the perspective of industrial chain support, my country has become As the largest producer of electronic components, it can basically meet the market demand for various educational hardware; from the perspective of human-computer interaction experience, the edge computing scenarios promoted by 5G will be more abundant, and the response of human-computer interaction will be faster, which can provide better education for education. experience. Against such a background, the integrated development of educational software and hardware products is unstoppable, and the ability of educational intelligent hardware to open up multiple scenarios and extensively link ecology has been significantly enhanced. System solution providers with strong technical capacity reserves will become important participants.