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Massage Chair Solution
Introduction to Massage Chair
Massage is a traditional Chinese method of health care. It is based on the viscera and meridian theory of traditional Chinese medicine and combined with modern medical achievements. It acts on specific parts of the human body to adjust the physiological and pathological conditions of the body and achieve the purpose of physical therapy.
There are also different types of massage appliances, including massage chairs, partial massagers, massage cushions, etc. Among them, massage chairs were once considered "family luxury goods" because of their relatively high prices. With the improvement of residents' consumption level and the popularity of the concept of health preservation, massage chairs are being purchased by more and more consumers. For people who sit and work and study for a long time, massage can improve blood circulation, improve back pain and prevent diseases. It can also improve sleep quality, relieve general fatigue, improve posture and exercise a healthy body.
Massage chairs are the product category with the largest market share and the highest added value among massage appliances. At present, the price of massage chairs on the market ranges from several thousand yuan to hundreds of thousands of yuan. Due to the high price, the proportion of consumers buying is still small. It is expected that in the future, with the recovery of the global economy, the improvement of consumer income levels and the enhancement of health awareness, the proportion of massage chairs in massage products will continue to rise.
Principle of massage chair solution
Massage chairs use mechanical rolling force and mechanical extrusion to perform massage. Manual massage can dredge the meridians, circulate Qi and blood, and maintain the balance of yin and yang in the body. Therefore, after massage, you can feel muscle relaxation, joint flexibility, and refreshment. Invigorate, eliminate fatigue, and play an important role in ensuring physical health. As the birthplace of traditional Chinese medicine massage theory, although the massage appliance market started relatively late, China has become the world's most important massage appliance production base and the most important production and exporter of massage chairs by virtue of its comparative advantages in manufacturing.
Types of massage chair solutions
With the improvement of consumer consumption level, the demand for massage chairs is also different. For consumers, there are many types of massage chairs, including basic massage chairs with relatively simple functions, massage chairs with negative oxygen ion function, multifunctional massage chairs with heating function, high-tech massage chairs with VR equipment, etc.
Components of a massage chair
Massage chairs are generally made of circuit boards, motors, movements, manipulators, guide rails, plastic panels, hardware, leather and other materials, and different accessories will be used according to different functions.
(1) Circuit board
The main board can be said to be the brain of the massage chair. It is used to control the massage chair program, power supply, and the carrier of the operation of the air valve motor. The massage movement is one of the important components.
(2) Motor
Commonly known as a motor, its main function is to generate drive torque as a mechanical power source. Its main function is to convert electrical energy into mechanical energy, and it is also an important driving force to support the operation of the massage function of the manipulator. There are the following types of motors in general massage chairs:
Kneading motor: drive the kneading technique of the manipulator; beat motor: drive the beating technique of the manipulator; vibration motor: make the massage mechanism produce vibration effect; walking motor: drive the guide rail of the manipulator to walk; foot roller motor: drive the operation of the foot roller; kneading disc motor: Drive the kneading disc to operate.
(3) Movement
The movement of the massage chair is equipped with a manipulator and a device that controls the motor of the manipulator. It can walk freely on the guide rail, and perform manipulator massage on the back and buttocks of the human body according to the length of the guide rail.
The movements on the market are mainly 2D and 3D movements. The 2D movement is the earliest generation movement. The massage head of the massage chair equipped with this kind of movement can only move up and down, left and right, which is a two-dimensional plane movement. Since this kind of movement can only move on a plane, it cannot fit well. It fits the curve of the back of the human body, and the massage will be more rigid. 3D movement is the mainstream configuration of massage chairs. The massage head can move up and down, left and right, and forward and backward. The forward and backward movement is realized by a telescopic motor. This kind of movement is three-dimensional, so that it can fit the back curve of the human body , the massage is more in-depth and the strength is moderate.
(4) Manipulator
The manipulator of the massage chair can realize a variety of simulated massage techniques through the design of the program. Through the massage principle, it can realize the massage effect, dredge the meridians, circulate Qi and blood, and maintain the balance of yin and yang of the body. The massage chair is the most important when the manipulator massages. way of massage.
(5) guide rail
The guide rail is the main mechanism of the massage chair, together with the movement manipulator and most of the internal main components, it is the overall skeleton of the massage chair. Guide rails are mainly divided into S-type guide rails and L-type guide rails. The basis for the distinction is mainly the difference in length.
(6) Cortex
Excellent leather is the key to the choice of massage comfort. High-end massage chairs generally use PU leather for massage chairs, using non-woven fabrics with a three-dimensional structure network as the base material. The leather must be super wear-resistant, soft and delicate, and professionally waterproofed. , better air permeability.
Application scene of massage chair
At present, the main application scenarios of massage chairs are at home, and secondly, some waiting rooms of airports, hotels, nursing homes and other places will also be configured according to needs. In addition, with the prevalence of the sharing economy, sharing massage chairs has also become a trend, and massage chairs can also be seen in shopping malls, movie theaters and other places.
Massage Chair Market Analysis
my country's social and economic aspects are in a period of rapid development, with fast pace and high pressure. The number of sub-healthy people is increasing, and they are troubled by chronic diseases such as cervical spine, lumbar spine and poor blood circulation. The emergence of massage chairs can conveniently and targetedly adjust and relax the uncomfortable parts of the body. The sub-health group is the potential customer group of massage chair products, and the market is large. At this stage, most consumers in my country are limited by their spending power, and the development scale of the massage chair market is generally limited. Therefore, high-income groups with relatively affluent lives and stronger awareness of healthy consumption are the key targets for the development of my country's massage chair market. With the increase in income, consumers' health consumption awareness will also increase, and the market size of massage chairs is also expected to achieve stable growth.
The massage chair industry presents the characteristics of a large number of production enterprises and few large-scale production enterprises, and the industry concentration is not high. Shared massage chairs are developed based on the sharing economy and mobile payment. On the one hand, the development of shared massage chairs stimulates the domestic market of massage chairs. On the other hand, it also deepens consumer education, allowing more people to quickly understand and understand massage chairs. , forming a very good advertising effect. It is observed from online sales platforms that the sales of entry-level massage chairs have increased after the rise of shared massage chairs, and shared brands have risen rapidly, with relatively low prices, more fashionable appearance, and simpler functions, which are more suitable for young people.
On the whole, the manufacturing of massage chairs worldwide is mainly concentrated in East Asia, especially mainland my country; the consumer market of massage chairs is mainly concentrated in Japan, Singapore, Malaysia, South Korea, Taiwan, Hong Kong and other regions, among which Japan is the most mature, and my country The mainland market has great potential for development; due to different health care concepts in North America and Europe, the history of consumption of massage chairs is not long, but there is still room for market development.
The massage chair market in mainland China still has considerable room for development. Under the concept of traditional Chinese medicine health care in Hong Kong and Taiwan, there is a greater consumer demand for massage chairs, and the market penetration rate is greater than that in mainland China. Although mainland China is a major producer and exporter of massage chairs, its citizens have a weak concept of consumption in terms of health, and there is a certain gap in consumption levels. The market penetration rate of massage chairs is low.
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