Under the "double reduction" policy, children's educational products may benefit!

Since the implementation of the "double reduction" policy for one and a half years, it has also had a certain impact on the children's educational market. The editor will analyze the impact of the double reduction policy on children from various aspects such as market size, product innovation, brand competition, and policy incentives. Impact on the puzzle market.

01 PART

  - Expansion of market size -

With the implementation of the double reduction policy, parents will reduce their investment in children's education, and they will pay more attention to their children's interest cultivation and physical and mental health, and children's educational products just meet this demand. Due to policy restrictions on students' extracurricular tutoring, parents may pay more attention to their children's hobbies and extracurricular activities, which will also provide a broader basis for the market demand for children's educational products.

1. According to the background data of Yiwugou, the sales volume of toy products from January to May in 2022 increased by 142.1% compared with that in 2021. Among all toy categories, the sales growth of educational toys is very obvious. Educational toys gradually became popular in the market and attracted more contestants to enter the competition.

2. In the Tianyancha applet, a search using the keyword "educational toys" shows that there are more than 13,810 related companies, more than half of which were established within the past five years, and 919 related companies were established within the past year.

Therefore, the double reduction policy will help expand the scale of the children's education market, and make more parents and children aware of the value of children's education products.

02 PART

  - Product innovation is imminent -

With the introduction of the double reduction policy, changes in the market demand for children's educational products will also give rise to new product innovations. Judging from the current market situation, most educational products for children are characterized by "learning first, supplemented by entertainment", while the double-reduction policy requires products to better meet children's learning and entertainment needs. Therefore, the product structure will face major adjustments, and designing new children's educational products in a way that combines fun and knowledge will become a new direction for market development. At the same time, with the advancement of the policy, more and more companies have begun to set their sights on the children's educational market and launch more professional and personalized products. In terms of product design, the company pays attention to the function, safety and technological content of the product, and also pays more attention to product innovation and user experience, so as to better meet the market demand.

For example, emerging products such as smart toys and programmable robots will occupy a larger proportion of the future market. In this process, companies need to pay more attention to technology research and development and product design to maintain their advantages in market competition.

03 PART

  - Brand competition intensifies -

With the continuous expansion of the market scale and the gradual standardization and standardization of the education industry, parents are more willing to purchase educational toys and educational products with educational significance and scientific nature. The double reduction policy has promoted school reform and improved education quality, and parents have also increased their emphasis on education. These changes have had a positive impact on the sales of educational products for children.

In the past, the market was mainly dominated by toy products such as puzzles and building blocks. With the advancement of the double reduction policy and the increase in parents’ emphasis on children’s enlightenment education, the children’s educational market will gradually shift towards education, technology, and interactive products. Product direction transformation, such as smart reading pens, story machines, VR glasses, etc. This will further promote market competition and push more brands and companies to continue to innovate and improve product quality.

04 PART

  - The market environment is more stable-

The implementation of policies can alleviate some problems existing in the children's educational market, such as industry chaos and price wars. In the past, in order to gain an advantage in the market, some companies often competed for market share through price wars. However, this approach often leads to reduced product quality, reduced corporate profits, and even vicious competition.

With the implementation of the "double reduction" policy, companies will pay more attention to product quality and technical content, thereby avoiding excessive price competition, improving the overall level of the market, and making the industry more standardized. At the same time, policies can also increase consumer confidence and enthusiasm for purchasing children's educational products, making the market more stable and healthy.

05 PART

  -Bring more opportunities to the market-

The implementation of the policy will encourage enterprises to strengthen cooperation with domestic and foreign industry-leading enterprises, share technologies and resources, and enhance their competitiveness. At the same time, the policy will also encourage companies to strengthen cooperation with educational institutions, parent associations and other organizations to promote children's educational products to be more in line with children's learning patterns, explore new market demands and develop new products to better satisfy consumers and children. demand. At the same time, the policy will also encourage companies to strengthen brand building and marketing, improve product visibility and reputation, thereby expanding market share and improving profitability.

06 PART

  - Bring more challenges to the market-

Challenges and opportunities coexist. With the implementation of the policy, market competition will become more intense, and product quality, service quality and brand image will become the keys to a company's success. At the same time, the implementation of policies will also promote market reshuffle and integration, and many small and medium-sized enterprises may face the risk of elimination and mergers and acquisitions.

07 PART

  -Promote enterprises to strengthen their awareness of environmental protection and social responsibility-

The implementation of the policy will also promote enterprises to strengthen their awareness of environmental protection and social responsibility, and promote children's educational products to be more environmentally friendly, healthy and safe. In the past, some children's educational products had environmental and safety hazards, which aroused widespread social concern. However, the implementation of the double reduction policy will force companies to adopt safer materials and processes, strictly control product safety, and promote healthy competition and development in the market. At the same time, the government's supervision of children's products will also be further strengthened, and penalties for companies that violate safety standards will be strengthened, thereby increasing companies' product safety awareness.