In 2023, the "golden age" of lightweight intelligent educational hardware?

In recent years, the light intelligent education hardware market is developing rapidly, and low-priced, portable, and rigidly-needed products are forming their "one-acre three-point land". In the early days, more products that received much attention were relatively heavy and expensive products such as learning machines, smart desk lamps, and study desks and chairs.

However, with the intensification of market competition, new learning scenarios are constantly being explored, and light intelligent educational hardware products cater to the diverse needs of students and parents for learning methods, and a situation of "multi-point blossoming" has emerged. For example:

01 word card

Electronic word cards focusing on word scenes provide students with a more efficient and convenient way to memorize words;

02 E-Learning Card

The e-learning cards that memorize the knowledge points of all subjects can help students learn comprehensively and effectively in various subject areas;

03 Hearing treasure

Tinglibao, which aims to solve users’ English listening and speaking needs, provides a variety of listening materials and real-time feedback to improve students’ listening skills. It can also be said to be the AI version of the traditional repeater;

04 Pocket learning machine

Covering all grades and courses from elementary school to high school, the pocket learning machine features a portable design, can be placed in a pocket, and can enter the learning mode anytime, anywhere;

05 Pinyin machine

A phonics machine that helps kids quickly master the pronunciation and spelling of phonics, with advanced learning content for different ages, games and an interactive story mode;

06 Guoxueji

The Chinese learning machine has built-in rich resources such as Chinese classics, Tang poetry and Song Ci, story encyclopedias, Chinese children's songs, Chinese and Western music, English learning, etc., allowing children to easily enjoy the charm of traditional culture without the need for the Internet or downloading;

#Market Quotes Light Education Smart Hardware

01 Relevant data - 2022

The "2022 China Educational Smart Hardware Market and User Insights Report" previously released by iResearch shows that the growth trend of the lightweight smart educational hardware market is very obvious. In 2022, China's smart education hardware consumption market will reach 43.1 billion yuan, a year-on-year increase of over 20%. It is expected that the growth rate will maintain double digits in the next four years.

02 Relevant data - 2023

The 2023 "Report on the Development of Smart Hardware for Personal Consumption Education" shows that the market size of smart hardware for personal consumption education in my country is expected to reach 50 billion yuan this year, and the CAGR (compound annual growth rate) from 2019 to 2026 will reach 15.14%. . Among them, the sales of educational hardware products such as student tablets, point reading pens, scanning pens, and smart watches are showing explosive growth.

There are many factors affecting the popularity of lightweight intelligent educational hardware. First of all, low price and portability make lightweight hardware products more accessible and suitable for home education. For most families, the cost of purchasing high-priced learning machines and other heavy hardware products is relatively high, while light smart hardware is more attractive in terms of price. Secondly, new learning scenarios have been discovered to meet the personalized learning needs of users, which has also prompted users to gradually increase their interest in and willingness to purchase these lightweight smart hardware products.

According to the survey data of iResearch Consulting, the total annual expenditure of parents on children's education is basically between 10,000 yuan and 100,000 yuan, of which smart education hardware accounts for 10%-30%. Regarding the future expenditure structure, 56.3% of parents plan to spend 10%-30% of the total education budget on hardware, and 15.7% plan to spend more than 40%. Parents are so fond of smart education hardware, mainly because after the double reduction, the expenditure on subject training has been greatly reduced, and this part of the budget has been transferred to the purchase of smart education hardware.

In the long run, the light intelligent educational hardware market has broad prospects for development, but under the situation of fierce homogenization competition, the market is getting more and more voluptuous. How to make use of current resources to lay out the future market, how to develop products with differentiated or personalized functions, and how to promote them according to users with different acceptance of technology products (some users have relatively low acceptance of technology products, so manufacturers need to Product promotion in a more popular way), expanding the application scenarios and audience groups of smart education hardware is a key issue that every smart education hardware company needs to put on the agenda.