After double reduction, the transformation dream of online education giants

Nearly a year has passed since the official implementation of the “double reduction” policy. Former online education companies have quietly implemented business transformation.

Zuoyebang announced the launch of the Meow Meow machine learning printer, officially entering the printer market. While many people's impression of this company is still that of a giant in the online education industry, Zuoyebang has intensively released a number of smart hardware products, including electronic word cards, smart pens, etc. The launch of learning printer products has added a new fulcrum to its educational hardware business.

Not only Zuoyebang, since the second half of last year, both the former online education giant and major manufacturers have made many arrangements in the field of educational hardware. A new "battlefield" has been formed. Can it support the transformation dreams of giants?

Since the end of last year, Zuoyebang has been making frequent moves in educational hardware. First, it launched a variety of products such as learning pens and learning lamps. Not long ago, the electronic word cards of the 100-yuan smart hardware meow machine came out, cutting into the word learning market. Just when the industry was rumored to have set up a learning printer business department within the homework gang, the company recently directly announced the launch of the Miaomiao machine learning printer F1, officially entering the printer market.

Among the players who are focusing on educational hardware, Zuoyebang is the first to announce its entry into the printer market, but this is not a product that was born out of nowhere. As early as 2017, Zuoyebang launched the Miaomiao Machine P1, a wrong-question printer with the main selling point of sorting and printing wrong questions. Currently, six models of the product are on the market. The launch of the learning printer is actually the upgrade of Meow Meow Machine from wrong-question printing to learning printing.

The market that was vacated after the "double reduction" and the competitive awareness of many parents have given space and soil for educational smart hardware products, which is also the primary reason for the rapid development of this market.

Secondly, although all communication media are becoming electronic, the Ministry of Education's "Five Managements" require that the management of primary and middle school students' mobile phones be strengthened, and alternative products such as learning desk lamps have emerged as the times require.

Moreover, the leading level of domestic educational technology is also a necessary condition to support the development of intelligent hardware products. The integration of multiple technologies has produced different types of educational intelligent hardware products.

In addition, in the past few years, some explosive educational hardware products have achieved good revenue growth, which is a good direction for a large number of education companies that need financing and pan-education companies that have certain growth pressure. After the "double reduction", many teaching institutions themselves also need certain alternative products and new directions.