During the current epidemic, Apple Watch sales are rising instead of falling!

Sales of Apple smartwatches continue to climb amid the pandemic, more than three times that of its competitors, according to a new report from research firm Strategy Analytics. Apple ranks third with 55% share of the smartwatch market, followed by Samsung with 14% and Garmin with 8%.

The report said that overall Apple smartwatch shipments increased by 20% from last year, reaching 13.7 million units in the first quarter of 2020. Growing shipment volumes are driven by online orders.

"Smartwatches are selling well through online retail channels, and many consumers have been using smartwatches to monitor their health during virus lockdowns," senior analyst Stephen Walzer said in a statement.

Strategy Analytics reports that Apple sold 7.6 million smartwatches at its peak annual sales. In 2019, Apple’s smartwatch also occupied the top spot with a market share of 54%.

Analysts expect smartwatch shipments to slow in the second quarter, with retailers in Europe and the United States largely closed, but once quarantine measures are eased and consumers regain confidence, smartwatch shipments will grow, the report said. increase again.

The smartwatch news contrasts with smartphone sales, which took an unprecedented hit in the first few months of the year.

According to International Data Corp., the global smartphone market fell 11.7% year-on-year in the first quarter of 2020 when China entered lockdown.

As supply chains in China returned to normal, the rest of the world, including the United States, was hit hard by the outbreak, leading to a drop in demand.