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Cleansing device program
1. What is a facial cleanser?
The facial cleanser product is a small personal electrical appliance, a product invented by human science and technology that liberates manpower and improves practical functionality. The facial cleanser is the latest face cleansing method that has emerged in recent years. After cleaning, the facial cleanser is placed on a wireless charger, and the brush head can be dried through the built-in drying system, so that consumers will still use a clean brush head next time. Coupled with the non-porous design, it is easy to clean and prevents the growth of pathogens such as bacteria, fungi, and mites. Rational use of facial cleansers can help improve enlarged skin pores and blackheads.
With the improvement of social material living standards, the rapid pace of life. People's daily expenditure on beauty and dressing continues to increase. The yearning and demand for beauty and good things have also been raised to a new level. Since the reform and opening up, Western habits and culture have gradually affected our daily life, and urban construction, living habits, and hobbies have become broad and unified. At present, the beauty industry, which is very popular abroad, is also the same in China. The concept of beauty instruments as daily necessities is gradually accepted by everyone, and the market demand continues to increase. The hot sales of facial cleansers at counters, the hot air of overseas purchasing agents, and the popularity of product promotion by big-name beauty manufacturers have detonated the demand for facial cleansers and other beauty products.
2. The principle of the cleansing device
Portable facial cleansers are generally driven by a built-in battery, which realizes sound wave and microbubble technology, and performs automatic facial cleansing. The design is small and convenient for storage, short trips, and business trips. The shape design meets the aesthetic needs of the users, and the materials are light and durable. The facial cleanser has pioneered the convenient application of sonic technology in the field of personal and family skin care.
3. The brand status of facial cleansers
At present, the facial cleanser products and consumer markets in foreign markets are very mature. It has been more than 15 years since the product was born. The foreign public has accepted this product, and it has become a daily and common product like electric shavers and electric toothbrushes. change. Internationally well-known beauty and makeup brands and foreign beauty salons have launched related products to share the market cake, expanding product lines and increasing income.
Internationally well-known brand manufacturers include Philips of the Netherlands and Claris of the United States. In 2011, the Olay brand of Procter & Gamble completed the first prototype of the domestic facial cleanser, and introduced it into the Chinese market after improvement. It started with the marketing point that machine washing is cleaner than hand washing, and passed the test results of TV programs and 'tomato skin-like cleansing' Eliminate consumers' concerns about safety in use, and quickly open up the domestic market, achieving good sales performance. Internationally well-known manufacturers have followed suit and launched their own facial cleanser products. At the same time, the domestic beauty market has been extremely hot in recent years, which has directly accelerated the expansion of the market demand for facial cleansers.
Against the backdrop of the white-collar workers' growing awareness of beauty, the beauty industry is growing at a staggering speed, and various beauty salons and SPAs have sprung up across the country. But in contrast, the cosmetic products such as facial cleansers are not yet saturated, and are becoming a new sunrise industry. The share of the facial cleanser industry in my country has expanded rapidly, and the growth rate has nearly doubled in recent years. Domestic manufacturers and brands are also optimistic about this market, and have come to share a piece of the pie.
At present, the prices of products developed by domestic manufacturers are generally lower than those of international brands. The main reason is to seize the market quickly through low prices. Some manufacturers also superimpose functions and introduce new ones, hoping to increase sales unit prices and brand awareness, and increase sales profits. In addition, in recent years, the upsurge of e-commerce overseas shopping has formed, and the convenience has been greatly enhanced. Overseas purchasing of international brand products has become a new shopping trend. Overseas purchasing of the above-mentioned international brand facial cleansers is at least 30% cheaper than domestic direct purchases, which reduces international brands. The distance between commercial facial cleansers and domestic manufacturers' prices.
4. Design idea of facial cleanser
At present, the starting point of the design of facial cleanser products in the domestic market is mostly designed for women. Domestic manufacturers can conduct research and analysis from the perspective of industrial design of facial cleansers on the market, focusing on the creative design, functions, details, materials, etc. of the products. Pay more attention to the design creativity of the subdivided products of beauty and cleansing instruments for men. According to the male skin and aesthetic characteristics, it studies the shape, color matching, materials, etc., and truly achieves precise positioning of specific groups of people. At the same time, it focuses on the product definition, working principle, and convenience factors of the men's facial cleanser. In short, the current domestic facial cleanser market has formed a trend of a hundred flowers blooming, but domestic manufacturers and international manufacturers lack brand trust and premium capabilities, and need to work hard on product design and marketing, and strive to discover differences in the needs of the crowd Only by optimizing the market and strengthening the design can we occupy a place.
The above are the details of the facial cleanser solution introduced by Shenzhen Zuchuang Microelectronics Co., Ltd. for you. If you have the electronic function development needs of the facial cleanser, you can rest assured to entrust it to us. We have rich experience in customized development of electronic products, and can evaluate the development cycle and IC price as soon as possible, and can also calculate the PCBA quotation of the facial cleanser. We are a number of chip agents at home and abroad, including MCU, voice IC, Bluetooth IC and modules, wifi modules. Our development capabilities cover PCB design, single-chip microcomputer development, software custom development, APP custom development, WeChat official account development and other hardware and software design. It can also undertake the research and development of smart electronic products, the design of household appliances, the development of beauty equipment, the development of Internet of Things applications, the design of smart home solutions, the development of TWS solutions, the development of Bluetooth audio, the development of children's toys, and the development of electronic education products.
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